News, Inc. - Brand and Advocacy Journalism Across Media

Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.

List of contents

Introduction: Studios, Advocates, and Brand Practitioners: Journalism Beyond the Newsroom
Chapter 1: The Origins of Brand Journalism: From John Deere to the New Journalism
Chapter 2: The Commercialization of the Multimedia Narrative
Chapter 3: Legacy Media's Brand Studios: Journalists as Marketers
Chapter 4: "Every Organization is a Media Organization": Advocates and NGOs as Publishers
Conclusion: The Future of Brand and Advocacy Journalism in the Digital Age
Index

About the author

David O. Dowling is a Professor in the School of Journalism and Mass Communication at the University of Iowa, USA. His previous books include Podcast Journalism: The Promise and Perils of Audio Reporting (Columbia) and Immersive Longform Storytelling: Media, Technology, Audience (Routledge).

Product details

• Authors: David Dowling, David O. Dowling, Dowling David O.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Release: 20.06.2025
• EAN: 9781041019114
• ISBN: 978-1-0-4101911-4
• No. of pages: 138
• Series: Routledge Focus on Journalism Studies
• Subjects: Humanities, art, music > History; Advertising, History, Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, HISTORY / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Press & journalism, Humanities, Communication Studies, History: specific events and topics, Advertising Industry, News media and journalism, Media studies: Journalism