Research Methods in Publishing and Book Studies

Establishing the unique opportunities and characteristics of doing research in Publishing and Book Studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.

List of contents

Acknowledgments
Introduction
Chapter 1: Foundations of Publishing and Book Studies Research
Part 1: Qualitative Methods
Chapter 2: Archival Methods
Chapter 3: Oral Histories
Chapter 4: Interviews
Chapter 5: Focus Groups
Chapter 6: Case Studies
Chapter 7: Ethnography, Netnography, and Autoethnography
Part 2: Quantitative Methods
Chapter 8: Surveys
Chapter 9: Corpora
Chapter 10: Datasets
Interlude: Social Media Research
Part 3: Data Analysis
Chapter 11: Content Analysis, Discourse Analysis, and Thematic Coding
Chapter 12: Descriptive Statistics
Chapter 13: Social Network Analysis
Coda: Mix and Match: Multi-Method and Mixed-Method Research in Publishing and Book Studies
Conclusion: The Future of Publishing and Book Studies Research
Index

About the author

Rachel Noorda is Director of Book Publishing and Associate Professor of English at Portland State University, US. She researches entrepreneurship, marketing, and consumer behavior in book publishing, emphasizing small business and identity.
Corinna Norrick-Rühl holds the Chair for Book Studies at the University of Münster, Germany. Her research focuses on twentieth-century publishing, popular book formats, and contemporary book culture.

Product details

• Authors: Rachel Noorda, Rachel Norrick-Ruhl Noorda, Corinna Norrick-Rühl
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Release: 12.09.2025
• EAN: 9781032830742
• ISBN: 978-1-0-3283074-2
• No. of pages: 214
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative literary studies; History, Media Studies, SOCIAL SCIENCE / Media Studies, LITERARY CRITICISM / Books & Reading, Press & journalism, Humanities, Communication Studies, Literary studies: general, News media and journalism, Research methods: general