Credit Marketing and Consumer Protection

The mid-20th century saw a significant expansion in the purchase of consumer goods and in the use of credit. Originally published in 1979, this book presents a review of some of these developments, together with an evaluation of some of the techniques of control over abuses in the marketing of consumer goods.

List of contents

1.Introduction 2. The Survey 3. The Use of Credit 4. Selling Methods 5. Channels of Distribution 6. Complaints, Repairs and Guarantees 7. Payment 8. Interest 9. The Resolution of Consumer Disputes 10. Debt Claims 11. Finance Companies and the Consumer 12. Techniques of Control Over Abuses in Marketing Behaviour 13. Credit Reporting 14. Consumer Insolvency 15. Conclusions.

Product details

• Authors: Ison Terence G.
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Release: 01.08.2025
• EAN: 9781041077220
• ISBN: 978-1-041-07722-0
• No. of pages: 516
• Series: Routledge Revivals
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Economic History, BUSINESS & ECONOMICS / Finance / General, BUSINESS & ECONOMICS / Economics / Microeconomics, BUSINESS & ECONOMICS / Industries / Financial Services, Microeconomics, Financial services industry, Hospitality and service industries, Credit and credit institutions, Credit & Credit Institutions, consumer credit;finance;microeconomics;debt