Fr. 423.60

Ahmad Albattat, Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin

Strategic Brand Management in the Age of AI and Disruption

English · Hardback

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Description

"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achieve business success"--

Product details

Assisted by	Ahmad Albattat (Editor), Zahid Hussain (Editor), Mohamad-Noor Salehhuddin Sharipudin (Editor)
Publisher	IGI Global

Languages	English
Product format	Hardback
Released	11.02.2025

EAN	9798369394618
ISBN	979-8-3693-9461-8
No. of pages	636
Dimensions	183 mm x 260 mm x 38 mm
Weight	1373 g
Subject	Social sciences, law, business > Business > Advertising, marketing

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