Fr. 36.60

The Role of Photography in Modern Advertising

English · Paperback / Softback

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Description

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The Role of Photography in Modern Advertising critically examines the pivotal influence of photography in shaping contemporary marketing strategies. This book explores the evolution of visual storytelling and its impact on consumer behavior. It discusses the techniques employed by photographers to create compelling images that resonate with audiences. Readers will gain insights into the aesthetics of advertising photography and the strategic decisions that drive successful campaigns. This exploration serves as a valuable resource for marketers, photographers, and anyone interested in the intersection of art and commerce.

Product details

Authors Continental Academy Press
Publisher Lulu.com
 
Languages English
Product format Paperback / Softback
Released 27.01.2025
 
EAN 9781300638780
ISBN 978-1-300-63878-0
No. of pages 226
Dimensions 140 mm x 216 mm x 13 mm
Weight 291 g
Subject Humanities, art, music > Art > Photography, film, video, TV

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