A Story is a Deal - How to use the science of storytelling to lead, motivate and persuade

Shows how storytelling is the key to success in business, politics and even personal relationships . . . [Offers] convincing examples of the way that storytelling can be the difference between failure and success for an otherwise solid product. But even more compelling, and consequently alarming, are his examples of pure snake oil elevated by savvy narrative.>

About the author

Will Storr

Product details

• Authors: Will Storr, Storr Will
• Publisher: Piatkus
• Languages: English
• Product format: Paperback / Softback
• Release: 19.02.2026
• EAN: 9780349437255
• ISBN: 978-0-349-43725-5
• No. of pages: 352
• Subjects: Guides > Law, job, finance > Training, job, career; BUSINESS & ECONOMICS / Skills, SELF-HELP / Communication & Social Skills, Business communication & presentation, Writing & editing guides, Writing and editing guides, Business communication and presentation