Digital Transformation in Sports

This book examines the digital transformation of the sports industry. It explores the digital and technological changes that will shape the sports industry for years to come. Topics covered include digital innovation, AI, machine learning, optimization, data privacy and security, organizational behavior, and globalization.

List of contents

1. Introduction 2. Golf Analytics, It's More than Just a Stick and a Ball 3. Analytics Democratization: How the NFL Fosters a Pipeline of Future Analysts through Digital Data Accessibility 4. Surveying Various Information Systems Theories Used in the Context of 'AI & IoT in Sports' 5. Artificial Intelligence (AI): A New Window to Smart Stadiums 6. Game Theory in the Digital Age 7. Computational Approaches to Sport Outcome Prediction 8. Analytics in Sports: A review and Exploration of Financial and On-Field Performance of Football Clubs 9. Summary

About the author

Jillian McNiff Villemaire is an associate professor at Flagler College, St. Augustine, FL, where she teaches a variety of courses in the Hospitality, Tourism, and Sport Management department. Her primary areas of interest are marketing, communications and social media in the sports industry
Haiyan Huang received her Ph.D. in Information Sciences and Technology from The Pennsylvania State University. Before joining Flagler College, Dr. Huang has taught at Michigan Technological University, Purdue University Calumet, and the Pennsylvania State University.

Product details

• Authors: Jillian (Flagler College Mcniff Villemaire, Jillian (Flagler College) Huang Mcniff Villemaire
• Assisted by: Huang Haiyan (Editor), Jillian McNiff Villemaire (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 12.08.2025
• EAN: 9781032648187
• ISBN: 978-1-0-3264818-7
• No. of pages: 179
• Series: Data Analytics Applications
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Operating systems, user interfaces; Social sciences, law, business > Business > Management; Data Mining, Business and Management, SPORTS & RECREATION / Business Aspects, computer science, Business & management, Sports management & facilities, Sports management and facilities, Sport science, physical education, Hospitality, sports, leisure and tourism industries, COMPUTERS / Data Science / Machine Learning, COMPUTERS / Data Science / Data Analytics, Network Management, predictive sports analytics;AI;machine learning