Description
Product details
Authors | Mark Tungate, Tungate Mark |
Publisher | Kogan Page |
Languages | English |
Product format | Hardback |
Released | 03.10.2011 |
EAN | 9780749461812 |
ISBN | 978-0-7494-6181-2 |
No. of pages | 288 |
Dimensions | 164 mm x 241 mm x 21 mm |
Weight | 587 g |
Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Advertising, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Corporate & Business History, Sales & marketing management, Advertising Industry, Brands and branding |
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