Description
Product details
| Authors | Mark Tungate, Tungate Mark |
| Publisher | Kogan Page |
| Languages | English |
| Product format | Hardback |
| Released | 03.10.2011 |
| EAN | 9780749461812 |
| ISBN | 978-0-7494-6181-2 |
| No. of pages | 288 |
| Dimensions | 164 mm x 241 mm x 21 mm |
| Weight | 587 g |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Advertising, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Corporate & Business History, Sales & marketing management, Advertising Industry, Brands and branding |
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