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Informationen zum Autor David Kadavy is a user interface designer whose clients include Silicon Valley startups such as oDesk, UserVoice, and PBworks. He led the design departments at two Silicon Valley startups and an architecture firm, taught a college course in typography, and studied ancient typography in Rome. David blogs about design at kadavy.net , and his Twitter handle is @kadavy . Klappentext "If you want to learn to create great design yourself...there simply is no way to do so with lists of rules. Instead, I want to provide you with a new set of eyes through which you can see the world anew."--- DAVID KADAVY WHY DID MONET NEVER USE THE COLOR BLACK IN HIS PAINTINGS? WHY IS THE GOLDEN RATIO NOT ALL IT'S CRACKED UP TO BE? WHY IS COMIC SANS SUCH A HATED FONT? It's amazing what you can learn about great web design by asking questions like these. Award-winning designer David Kadavy uses this "reverse-engineering" process in Design for Hackers to deconstruct classical design principles and techniques from web designers. Using an eclectic array of reverse-engineered examples, ranging from Twitter's latest redesign, to Target's red shopping carts, and ancient graffiti from the walls of Pompeii, he explains: COLOR THEORY: How can you enliven your designs by understanding how colors interact? PROPORTION AND GEOMETRY: How can you establish a grid that is suitable for the device on which your design will be displayed? SIZE AND SCALE : How can you create clean design just by choosing the right type sizes? WHITE SPACE: How can you use it elegantly to communicate clearly? COMPOSITION AND DESIGN PRINCIPLES: How can you use them to make your designs more compelling? TYPOGRAPHIC ETIQUETTE: What tiny typographic details can make a huge difference in what you're communicating? Zusammenfassung Discover the techniques behind beautiful design?by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work and how they can try to make them better. Inhaltsverzeichnis Introduction 1 Design as Literacy 2 The Hacker Attitude 3 The Gap in Design Knowledge 5 Part I: Understanding Design Chapter 1 Why Design Matters 9 What Design Really Is 11 What Design Is Not 13 The Layers of Design 15 Purpose 17 Medium and technology 17 Aesthetic decisions 18 Conclusion 18 Chapter 2 The Purpose of Design 19 Visual Design and Its Relation to User Experience Design 21 The basics of user experience design 22 The visual design of one product versus another 24 Sometimes a Visual Design Is Just Good Enough 25 Sometimes Visual Design Is Your Advantage 26 Reverse-Engineering the Twitter User Experience 28 User personas 29 Use cases 30 Wireframes 32 Knowledge Applied 33 Part II: Medium and Form Chapter 3 Medium and Form in Typography 37 The Tragedy of Misuse: Why You Hate Comic Sans 38 The Shackles of the Typographer: The Unalterable Word 45 The Formation of Our Alphabet 47 The Birth of Our Letters 50 The Twitter of the Roman Empire 51 The height of Roman typography 52 The Type That Has Lived On 62 The invention and spread of printing 63 Punchcutting: The cradle of the unalterable word 64 Venice and the Renaissance 65 France and Garamond 66 Garamond Today: Why You Don't Use Garamond on the Web 66 The birth of the "web font" 67 A great leap 68 Bridging the gap 69 Limitations can be embraced - even parodied 72 Knowledge Applied 73 Chapter 4 Technology and Culture 75
