Digital Business - Navigating the Digital Landscape and Thriving in the Digital Economy

This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics.

List of contents

1. The Rise of Digital Business: An Introduction 2. Understanding Digital Business Models 3. Digital Transformation and Innovation 4. Building a Digital Business Strategy 5. Digital Marketing: Reaching and Engaging Your Target Audience Online 6. Creating a Strong Online Presence: Website Design and Development 7. E-commerce: Selling Online and Maximizing Sales 8. Data-Driven Decision Making: Analytics and Insights for Digital Business 9. Business Sustainability 10. Cybersecurity: Protecting Your Digital Business 11. Building a Digital Team: Hiring and Managing Talent for a Digital World 12. Impact of Artificial Intelligence on Business and Society 13. Digital Ethics 14. The Future of Digital Business: Emerging Technologies and Trends to Watch

About the author

Patrice Seuwou is an Associate Professor in Learning and Teaching at the University of Northampton, where he also serves as Director of the Centre for the Advancement of Racial Equality.

Product details

• Authors: Patrice Seuwou
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Release: 05.08.2025
• EAN: 9781032672441
• ISBN: 978-1-0-3267244-1
• No. of pages: 288
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Social sciences, law, business > Business > Management; Business and Management, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Strategic Planning, computer science, Business & management, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Network Management