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The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.
This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.
This volume, edited by Jeffrey Parker, highlights the conceptual and methodological diversity found across Lehmann's research on consumer behavior. Along with a collection of his articles related to the topic, it features an interview with Lehmann himself and three insightful commentaries from his frequent co-authors. This work demonstrates Lehmann's dedication to utilizing research to tackle significant real-world marketing challenges, offering valuable insights for academics and practitioners.
List of contents
1. Set Introduction.- 2. Volume IV Introduction: Customer Behavior.- 3. Television Show Preference: Application of a Choice Model.- 4. Individual Differences in Search Behavior for a Nondurable.- 5. Allocating Discretionary Time: Complementarity Among Activities.- 6. Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions.- 7. The Importance of Others' Welfare in Evaluating Bargaining Outcomes.- 8. Reasons for Substantial Delay in Consumer Decision Making.- 9. The Impact of Bundle Type, Price Framing, and Familiarity on Evaluation of the Bundle.- 10. Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing.- 11. Choice Goal Attainment and Decision and Consumption Satisfaction.- 12. Shaping Customer Satisfaction Through Self-Awareness Cues.- 13. The Relationship between Shopping Stress and Purchase Abandonment: When Consumers Shop for Fun, Some Stress Increases Purchasing.- 14. Decision Comfort.- 15. Disadoption.- 16. Consumer Price Sensitivity and Price Thresholds.- 17. Consumer Expectations and Culture: The Effects of Belief in Karma in India.- 18. When Shelf-Based Scarcity Impacts Consumer Preferences.- 19. How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information.- 20. Something to Chew On: The Effect of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation.- 21. Task Dependent Algorithm Aversion.- 22. Incorporating Consumer Product Categorizations into Shelf Layout Design.- 23. Don Lehmann s Contributions to Consumer Research: Concepts, Methods, and Aims.- 24. The Consumer Behavior Don.- 25. Don Lehmann: Oblivious to Borders.- 26. DRL and JRP Interview: Allocate at least 50% of your work to Relevant Topic.
