Cross-Cultural Communication - Theory and Practice

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.

List of contents

Introduction 1. What is Cross-Cultural Communication? 2. Key Thinkers in Cross-Cultural Communication 3. Key Thinkers in Cross-Cultural Communication 4. The International Use of English 5. Developing Cross-Cultural Communication Skills 6. Selection and Preparation for Foreign Assignments 7. Leadership Across Cultures 8. International Team Building and Team Working 9. Effect of Culture on International Negotiations 10. Multiculturalism and Diversity 11. Globalization and its Effect on Culture 12. Cultural Diplomacy and Nation Branding 13. Transfer of Skills, Technology and Knowledge 14. Cultural Profiling and Classification 15. Teaching Cross-Cultural Communication

Product details

• Authors: B Hurn, B. Hurn, B Tomalin, B. Tomalin
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 27.08.2016
• EAN: 9781349351480
• ISBN: 978-1-349-35148-0
• No. of pages: 308
• Dimensions: 142 mm x 216 mm x 19 mm
• Weight: 428 g
• Illustrations: XVIII, 308 p.
• Subject: Social sciences, law, business > Business > Business administration