Fr. 54.00

Robert Sawyer

Kiss & Sell: Writing for Advertising - (Redesigned & Rekissed)

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

An exploration of various aspects of copywriting. It discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. It helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

Product details

Authors	Robert Sawyer
Publisher	Bloomsbury

Languages	English
Product format	Paperback / Softback
Released	01.03.2006

EAN	9782940373468
ISBN	978-2-940373-46-8
No. of pages	184
Subject	Social sciences, law, business > Business > Advertising, marketing

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