Fr. 236.00

Airline Industry a Comprehensive Overview - Dynamic Trends and Transformations

English · Hardback

Shipping usually within 3 to 5 weeks

Description

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The Airline Industry - A Comprehensive Overview: Dynamic Trends and Transformations is an up-to-date global perspective on the airline industry. Its an invaluable tool in deciphering how airlines have been managed to date and provides a roadmap for the future evolution of the industry.

List of contents










1 The General Trend of the Global Airline Industry; 2 Deregulation, Liberalisation, and Open Skies; 3 Low-Cost Carriers: With a Subsection on Long-Haul Low-Cost Carriers; 4 Full-Service Network Carriers: With a Subsection on Regional Airlines; 5 Airline Operating Costs; 6 Airline Marketing; 7 Ancillary Revenues; 8 Airline Alliances, Joint Ventures, and Equity Partnerships; 9 Air Cargo; 10 Environmental Impact and Sustainability in the Airline Industry; 11 Airport Management


About the author










John Frankie O'Connell is Reader in Air Transport Management at the University of Surrey. Previously, he was Senior Lecturer at the Centre of Air Transport Management at Cranfield University, while he has also worked for Boeing and for Embry-Riddle Aeronautical University. Frankie is donating ALL royalties earned from this book to the charity Orbis Flying Eye Hospital.


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