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This edited collection explores how national airlines in postcolonial states operate at the complex intersection of corporate branding, cultural governance, tourism development, and national identity formation.
List of contents
1. Navigating Postcolonial Aeromobilities. An Introduction 2. Aeroméxico's DNA Discounts: Viral Advertisement, Genomics, and Postcoloniality in the U.S. and Mexico 3. From Colonial Elitism to Mass Travel: Reading Air France Posters in the post-World War II Era 4. Cosmopolitan Nationalism: Public Images of Argentina's Commercial Airlines (1950-1973) 5. Flight Paths of Identity: Colonial Legacies, National Branding, and Cultural Expressions in East African Airways & Kenya Airways (1950-2000) 6. Gates of Departure: Sabena and the Visual Legacy of Belgian Colonial Governance 7. "More highways in the sky and more Brazil on the routes around the world:" Aviation and National Development from a Postcolonial Perspective 8. Between the Middle East and the Metropole: Postcolonial Histories of Lebanon's National Airline 9. Aero-regionalism: Branding, Mobility, and Settler Cultural Heritage in Regional Airlines in Australia 10. Flying a New Flag: The Transformation of Airline Aesthetics in Indonesia and South Africa as Reimagining Postcolonial Cultural Heritage 11. Navigating Angola's History and Modernity: An insider perspective on TAAG's Austral Inflight Magazine 12. Intra-regional Airline Connections: A Caribbean Identity Perspective 13. "Come Fly with Me, Let's Float Down to Peru." in a Commercial Airline 14. Wardrobe Dynamics: Cathay Pacific Female Flight Attendants' Changing Uniform for a City in Flux 15. Flying over the Postcolonial: Turkish Airlines in Sub-Saharan Africa Afterword: Reflections of Aeromobilities 'Beyond the West'
About the author
Bart Paul Vanspauwen is a researcher at the Institute of Ethnomusicology (INET-md) at NOVA University Lisbon (Portugal). He holds an MA and PhD in ethnomusicology from NOVA, as well as a postgraduate degree in cultural studies and a bachelor's degree in literature from the Catholic University of Leuven (Belgium). His research focuses on Afro-Portuguese and Portuguese-Brazilian cultural relations from a comparative postcolonial perspective. He previously held a postdoctoral fellowship for the 'Sounds of Tourism' project at NOVA, exploring TAP Air Portugal, and is currently involved in the projects 'Constellations of Memory' (University of Lisbon) and 'Lusophone Pop-Peripheral Music Networks' (Fluminense Federal University).
Iñigo Sánchez-Fuarros is a tenured researcher at the Institute of Heritage Sciences (INCIPIT) within the Spanish National Research Council (CSIC). He earned his PhD in anthropology from the University of Barcelona. His research explores the intersections of expressive culture, tourism, materiality, and critical heritage with particular emphasis on experimental methodologies combining ethnography, multimedia documentation, and sensory fieldwork techniques. He authored
Cubaneando en Barcelona: Música, migración y experiencia urbana (CSIC, 2012) and co-edited
Ambiance, Tourism and the City (Routledge, 2023).
