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Everything in our world can be interpreted as a sign. This opens up the question: How do we proceed from semantics to pragmatics, from theory to practice and vice versa? What is the nature of the relation between interpretation, action and reality? And, what can we learn by viewing economics and the economy through this lens?
List of contents
Introduction Economics and Semiotics: Charting a relationship
Part I: Semiotic views and the economy 1. The economy of reading: art as cultural investment 2. The semiotics of taste: Economies of pleasure and consumption in Brillat-Savarin, Balzac, Barthes and Roidis 3. Economics, semiotics, and psychoanalysis as meaning-making: the case for an interpretive science of economics. 4. The aura of the original and serial reproduction: The cases of painting, photography and the digital
Part II: Narratives and the role of language in economic discourse 5. Delving into the effectiveness and limits of economic rhetoric in 17th-century Spain: On the use and misuse of tropes in monetary treatises (1600-1642) 6. The role of language in Keynes'
General Theory and Sraffa's
Production of Commodities 7. "The received value of names imposed for signification of things was changed into arbitrary".
Troikaspeak in the age of memoranda. The case of Greece 8. Narratives, sophists, irrationalism and confusion
Part III: Interpretation and meaning in economic theory 9. The sign in the current of history: a semiotics history of comparative advantage 10. Is God a mathematical economist? Mathematical economics, scientific experience and Macro General Equilibrium Models from the Perspective of the Semiotic Peirce Conjecture 11. The semiotic basis of financial valuation: A detour through the history of financial ideas 12. Hermeneutics of Interdependence
Index
About the author
Stratos Myrogiannis is Adjunct Lecturer, School of Humanities, Hellenic Open University.
is Lecturer in Political Economy, Department of Economics, National and Kapodistrian University of Athens. He is also a Visiting Research and Knowledge Exchange Fellow, Goldsmiths, University of London.
