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The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
List of contents
List of Figures
List of Tables
List of Contributors
Preface
Part 1 The context of public relations1. What is public relations?
Sarah Roberts Bowman and Gloria Walker2. Public relations and communications
Sarah Roberts Bowman3. Public relations, politics and the media
Sarah Roberts-Bowman and Gloria Walker4. Public relations and management
Anne Gregor75. Ethics, professionalism and regulation
Alison Theaker and Aimee PostlePart 2 Strategic public relations6. Public relations and corporate communication
Sarah Roberts Bowman and Gloria Walker7. Public relations and corporate identity
Susan Kinnear and Hugh Griffiths8. Risk, issues and crisis management
Heather Yaxley9. Public relations and corporate social responsibility
Antonio Marques Mendes10. Measurement and evaluation
Mairead McCoy11. Public relations and globalisation
Averill GordonPart 3 Stakeholder public relations12. Media relations in the social media age
Philip Young13. Internal communications
Liam Fitzpatrick14. Financial communications
Nicola Hooper15. Public sector public relations
Susan Kinnear and Amanda Coleman16. Consumer public relations
Michael Frohlich and Andrew Lopez17. Business to business public relations
Loretta Milan18. Public relations and engagement in the not for profit sector
Alan Anstead19. Using new technology effectively in public relations
Heather Yaxley20. Activism and public relations
Philip Young30. Future challenges for public relations
Alison TheakerBibliography
Index
About the author
Alison Theaker has over 30 years' experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School, UK and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and is now an executive coach for small businesses, running her own consultancy, The Spark, UK, as well as a tutor at Cambridge Marketing College, UK. She completed her MPhil on the role of mentoring for women entrepreneurs at Bath University, UK in 2023. As co-director of Live Life for Me, she works with individuals and organisations providing courses on menopause and beyond.
