Fr. 70.00

Service is Front Stage - Positioning Services for Value Advantage

English · Hardback

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Description

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Informationen zum Autor JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert. Klappentext This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field. Zusammenfassung This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions! production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field. Inhaltsverzeichnis Toward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process Conclusion

Product details

Authors J Teboul, J. Teboul, James Teboul
Publisher Palgrave UK
 
Languages English
Product format Hardback
Released 15.09.2006
 
EAN 9780230006607
ISBN 978-0-230-00660-7
No. of pages 176
Series INSEAD Business Press
INSEAD Business Press
Subjects Social sciences, law, business > Business

Marketing, Management, B, Market research, Sales & marketing, Management science, Palgrave Business & Management Collection, interaction;manufacturing;production;service

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