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Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises.
List of contents
Introductory chapter: digital internationalisation of firms - general overview, research streams and theoretical approaches 1. Digital internationalisation of Internet-enabled firms: process, modes, and strategies 2. Digital internationalisation of Internet-based firms: process, modes, and strategies 3. Digital internationalisation through R&D collaboration amongst research institutes. The ¿ukasiewicz Research Network - Institute of Aviation: case study 4. Digital internationalisation through service offshoring: Science Mapping Analysis 5. Consumer behaviour and cross-border e-commerce perspective 6. Sustainability challenges in digital internationalization 7. Internet-based knowledge acquisition for digital internationalization 8. Artificial Intelligence and Big Data analytics in international marketing: navigating opportunities and challenges 9. Firm and managerial capabilities as antecedents of digital internationalisation at small and medium-sized enterprises 10. The legal aspects of consumer protection in cross-border e-commerce 11. Cross-border e-commerce - tax and customs aspects 12. Intellectual property considerations in the internationalisation of e-commerce platforms for Poland-based brands: a case study of a fashion retailer
About the author
Marzanna K. Witek-Hajduk, Prof., is a Full Professor (prof. dr hab.) at the SGH Warsaw School of Economics, Poland and chair of the Department of International Business. Her research interests focus on international business, marketing, and branding, including digital and sustainable internationalisation from both strategic and consumers perspectives. Author and co-author of articles published in peer-reviewed, international journals and editior of multiple scientific monographs.
Magda Górska Grginovi¿, Ph.D., is an Assistant Professor at the Department of International Business, SGH Warsaw School of Economics, Poland. She brings in 15 years of practical experience working in both multinational corporations and a family-owned business. Her research interests revolve around: international entrepreneurship, internationalisation of firms in particular SMEs, digital transformation of companies combined with their sustainable development.
Bartosz Targäski, Ph.D., is an Assistant Professor at the Department of International Business SGH, Warsaw School of Economics, Poland and a legal advisor. His research interests focus on competition and consumer protection law, international trade law and e-commerce law. Author and co-author of articles published in peer-reviewed, scientific journals and co-author of a commentary on the Polish Act on competition and consumer protection.
