Gig Public - Ai-Driven Contractual and Habitual Performativisation of Publicness

The book introduces the concept of the "gig public" to reimagine the public's role in societies increasingly shaped by the dynamics of surveillance capitalism and algorithmic governance, reaffirming foundational critical sociological approaches-particularly its habitual and contractual roots-that are often overlooked by traditional public sphere theories.

About the author

Slavko Splichal is Professor of Communication and Public Opinion at the University of Ljubljana's Faculty of Social Sciences.

Product details

• Authors: Slavko Splichal, Splichal Slavko
• Publisher: Anthem Press
• Languages: English
• Product format: Paperback / Softback
• Release: 02.09.2025
• EAN: 9781839995224
• ISBN: 978-1-83999-522-4
• No. of pages: 100
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE / Sociology / Social Theory, Media studies: internet, digital media and society, Public opinion and polls, POLITICAL SCIENCE / Public Opinion Polling