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List of contents
Table of Contents
Acknowledgments 4
Preface 5
How this Book is Organized 8
Chapter 1: What is a Nonprofit Business Plan and Why do You Need One? 10
Business Planning Defined 12
The Value of a Business Plan 15
Business Planning and Strategic Planning: the Essential Differences 17
The Right Plan for the Situation 24
Chapter 2: Getting Started 28
The Six Basic Business Planning Questions 31
Case Study: Knowledge Force - Part 1 48
Chapter 3: Understanding and Assessing Your Business Model 58
Step 1: Examine Your Scope 60
Step 2: Assess your Economic Logic 63
Step 3: Evaluate Your Organizational Capacity 68
Case Study: Knowledge Force - Part 2 70
Chapter 4: Developing Your Plan 73
Clarifying Strategic Intent 75
Market Research and Market Positioning 76
Case Study: Knowledge Force - Part 3 83
Operations and Infrastructure 89
Case Study: Knowledge Force - Part 4 94
Governance and Management 97
Case Study: Knowledge Force - Part 5 100
Key Collaborative Relationships 102
Significant Partners 103
Case Study: Knowledge Force - Part 6 104
Marketing Strategy 106
Case Study: Knowledge Force - Part 7 107
Financial Projections and Fund Development 108
Monitoring, Evaluation and Measuring Impact 108
Risk and Risk Mitigation 110
Conclusion 115
Chapter 5: The Financial Dimension of Your Business Plan 116
Building Financial Projections 116
Three Important Financial Statements 117
Seven Steps to Building Financial Projections 119
Seven Do's and Don'ts 142
Conclusion 143
Chapter 6: Pulling it All Together 144
Case Study: Knowledge Force - Part 8 152
Business Plan as Roadmap 157
Chapter 7: Planning for Growth: Two Scenarios 159
Assessing the impact of a new program on an existing organization 160
Chapter 8: Business Plan as Decision-Making Tool 164
Engaging your key colleagues in the decision 165
Attracting funders to a winning idea 166
Acknowledging when a venture or an idea is unworkable 167
Conclusion: Go out and Make it Happen! 169
Appendix A Sample Business Plan: Knowledge Force 171
Appendix B Financial Projections Template 172
Glossary 180
