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A reflection on maintaining a basic social communication system during the transition period between governments. This option could promote greater efficiency and agility in government actions. In this way, there would be a better chance of guaranteeing the success of an organisation that depends not only on restructuring, but above all on people's commitment and willingness to communicate and relate. The current government's intention to implement a culture of change was verified, but without prioritising social communication. Bibliographical research was carried out using primary and secondary sources, as well as the strategy of observing the organisational environment.
About the author
Aída Carla is a journalist specialising in Communication Management in Public and Private Organisations and has worked for the main media outlets in the Federal District. She was editor of TV Senado and, at Radiobras, editor of TV and Rádio Nacional. She was head of the Communications Department at the Federal Department of Agriculture. She is currently deputy ombudsman at EBC.
