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A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts.
In this fourth edition, all chapters have been thoroughly updated to include new academic insights and recent developments. New chapters on MNCs from Emerging Markets and on Foreign Divestment have been added. Nearly all case studies have been replaced with new ones; the rest of them have been revised. Despite these updates, the proven core concept of the book remains unchanged. From the fourth edition, Benjamin Bader joins the author team.
List of contents
Introduction to Strategic International Management.- External Environment.- International Coordination.- Foreign Operation Modes.- Configuration of Value Chain Activities.- Selected International Business Functions.
About the author
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.
Hanna Schramm-Klein
is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.
Benjamin Bader is Professor of International Human Resource Management at Newcastle University, United Kingdom. He is Associate Editor of the International Journal of Human Resource Management, acts as visiting lecturer in Master’s and MBA programmes abroad, and serves as a board member and consultant for Global Mobility and leadership.
