Strategy is Digital - How Companies Can Use Big Data in the Value Chain

This book presentsstrategies and practices to allow everyday companies to cope with thefundamentally changing landscape of business models and to take advantage ofthe huge business opportunities arising from the advent of big data. Itdevelops several case studies from companies in traditional industries likeLEGO, Yamato and Mediq, but also examines small start-ups like Space Tango,which is partnering with major multinationals to develop new business modelsusing big data. The book argues that businesses need to adapt and embark ontheir big data journey, helps them take the first step, and guides them alongtheir way. It presents successful examples and deducts essential takeawaylessons from them, equipping executives to capitalize on big data and enablingthem to make intelligent decisions in the big data transformation, giving theircompanies an essential competitive edge.

List of contents

Introduction.- From Digital Strategy to Strategy is Digital.- Serialization in the Pharmaceutical Industry.- The Omnichain.- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile.- New Business Models: Rocket Science.- Conclusions.    

Product details

• Authors: Pablo Caballero, Carlos Cordon, Teresa Ferreiro Vilarino, Pau Garcia-Milà
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 30.05.2018
• EAN: 9783319809717
• ISBN: 978-3-31-980971-7
• No. of pages: 144
• Dimensions: 156 mm x 252 mm x 10 mm
• Weight: 260 g
• Illustrations: IX, 144 p. 48 illus., 30 illus. in color.
• Series: Management for Professionals
• Subjects: Social sciences, law, business > Business > Management; Management, B, Leadership, Wirtschaftsmathematik und -informatik, IT-Management, Business and Management, Business Strategy/Leadership, Management spezifischer Bereiche, Operations Management, IT in Business, Management science, Management information systems, Business mathematics & systems, Management of specific areas, Production management, Business Strategy and Leadership, Enterprise Architecture, Space Tango case, Mediq case, Nike case