The Relevance of Crowdfunding - The Impact on the Innovation Process of Small Entrepreneurial Firms

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

List of contents

The Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process.

Product details

• Authors: Nadine Scholz
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 09.06.2015
• EAN: 9783658098360
• ISBN: 978-3-658-09836-0
• No. of pages: 86
• Dimensions: 149 mm x 210 mm x 5 mm
• Weight: 153 g
• Illustrations: XII, 86 p. 15 illus.
• Subjects: Social sciences, law, business > Business > Management; Management, B, Business and Management, Entrepreneurship, Innovation/Technology Management, Management science, Industrial Management, Unternehmertum / Start-ups