The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.

List of contents

Reputation.- Digital Revolution of Communication.- Towards an Accountable Firm.- The Power of Corporate Purpose.- Extended Culture.- Stakeholders Revised.- Risk of Risks.- Evidence-Based Reputation Management.- The Reputable Firm.

Product details

• Authors: Pekka Aula, Jouni Heinonen
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 23.08.2016
• EAN: 9783319372648
• ISBN: 978-3-31-937264-8
• No. of pages: 214
• Dimensions: 155 mm x 235 mm x 12 mm
• Weight: 355 g
• Illustrations: XII, 214 p.
• Series: Management for Professionals
• Subjects: Social sciences, law, business > Business > Management; Marketing, Management, B, Media Studies, Leadership, Business and Management, Business Strategy/Leadership, Communication, Media and Communication, Communication Studies, Media Management, Management science, Industrial Management, Media, entertainment, information & communication industries