Strategic Management of Market Niches - A Model Framework

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

List of contents

Fundamentals of Niche Research.- Theoretical Pillar of the Niche Model Framework.- Market Niche Model Framework for Strategic Management.

Product details

• Authors: Gorazd Ocvirk
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 18.12.2017
• EAN: 9783658203634
• ISBN: 978-3-658-20363-4
• No. of pages: 231
• Dimensions: 150 mm x 210 mm x 212 mm
• Weight: 321 g
• Illustrations: IX, 231 p. 43 illus.
• Series: Schriften zur Unternehmensentwicklung
• Subjects: Social sciences, law, business > Business > Management; Management, C, Planning, Leadership, Organization, Business and Management, Business Strategy/Leadership, Entrepreneurship, Organizational theory & behaviour, Management science, Unternehmertum / Start-ups