How Ants Build Pyramids - The Concept of Task/Technology Fit in Crowdsourcing

Karl R. Rabes explores the performance impact of differing task designs in crowdsourcing, especially micro-task markets. Based on several exploratory literature reviews, the manuscript applies the task-technology fit theory and numerous quasi-experiments to show which tasks can be successfully outsourced to the crowd. It is revealed how a tasks design has an influence on solution quality taking into account respective task-, technology- and individual characteristics, and clearly delineates the differences in objective quality and subjective fit evaluations within and between task designs for micro-task markets.

List of contents

Crowdsourcing, collective intelligence and open innovation.- Micro-Task Markets, motivation, quality and challenges.- Task/Technology Fit Theory.- Task design, task types and task formulation complexity. 

Product details

• Authors: Karl R. Rabes
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 15.08.2019
• EAN: 9783658274382
• ISBN: 978-3-658-27438-2
• No. of pages: 167
• Dimensions: 149 mm x 212 mm x 11 mm
• Weight: 256 g
• Illustrations: XVII, 167 p. 55 illus.
• Series: Markt- und Unternehmensentwicklung Markets and Organisations
• Subjects: Social sciences, law, business > Business > Management; Management, Motivation, C, Business and Management, Open Innovation, Innovation/Technology Management, Management science, Industrial Management, Innovation and Technology Management, Task Design, Task Formulation Complexity, Task design, task types and task formulation complexity, Task Types, Quality and challenges