Diversification in the World of Data and Ai

Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.

List of contents

1. Impact of the digital context on theories of diversification; 2. Capabilities for successful diversification in the digital era; 3. New market entry strategies in the digital age; 4. The role of the corporate center in digital diversifiers; 5. Managing the diversified firm in the digital age: new challenges; 6. Digital diversification: will history repeat itself?; References.

Summary

Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.

Foreword

This Element examines a new business phenomenon: diversification in a world of data and AI.

Product details

• Authors: Gianvito Lanzolla, Gianvito (Bayes Business School) Markide Lanzolla, Gianvito (University of London) Markides Lanzolla, Constantinos Markides
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2025
• EAN: 9781009515849
• ISBN: 978-1-0-0951584-9
• No. of pages: 75
• Series: Elements in Business Strategy
• Subjects: Social sciences, law, business > Business > Miscellaneous; Artificial Intelligence, BUSINESS & ECONOMICS / Strategic Planning, Business innovation, Business studies: general, business strategy, Management and management techniques, Digital or internet economics, Knowledge / Information / Data economics