The Business Plan - How to Win Your Investors' Confidence

In starting a new enterprise one must be able to both plan and realize their initial goal. This book provides the budding entrepreneur with the essentials needed to draw-up and execute a successful business plan. The implementation of the many methods presented in this title have been exercised for years both in practice and in real-world, management consulting situations. By laying out a straightforward blueprint for the reader, this title's pragmatic emphasis and autodidactic approach allows for easy absorption of the necessary skills and tools required for the planning and development of a new business venture. Each section of the book closes with a set of key questions thusly providing a roadmap for building a successful business' from the planning stage to successful marketing to finding investors. It is with this book's method that the reader is able to weigh the real risks associated with business formation.

List of contents

Necessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.

Summary

The book provides the essentials to write a successful businessplan. Methods and best practices represent the experience of many years in consulting from a leading consulting firm. Even readers without background in business are given a professional introduction in the field of business planning.

Product details

• Authors: Gerald Schwetje, Sam Vaseghi
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 12.02.2010
• EAN: 9783642064869
• ISBN: 978-3-642-06486-9
• No. of pages: 181
• Dimensions: 163 mm x 11 mm x 236 mm
• Weight: 305 g
• Illustrations: XII, 181 p. 39 illus.
• Subjects: Social sciences, law, business > Business > Business administration; Performance, C, Planning, Organization, Business and Management, Organisationstheorie und -verhalten, Entrepreneurship, Organizational theory & behaviour, organizations, Management science, Start-Ups/Venture Capital, New business enterprises, Start-Ups and Venture Capital