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Scientific Study from the year 2024 in the subject Health - Digital Health Management, grade: A, , language: English, abstract: Business analytics is increasingly transforming the healthcare industry by driving data-informed decision-making, enhancing patient experiences, and improving efficiency. This study examines the application of analytics tools in clinical and administrative domains, focusing on hospital readmission rates, emergency department wait times, and cost optimization. A mixed-methods approach-combining a qualitative survey of healthcare professionals with quantitative performance measurements-revealed significant outcomes: a 38.9% reduction in readmission rates, a 25.6% decrease in emergency wait times, and notable cost savings in logistics, workforce, and inventory management. Despite these benefits, challenges such as workforce resistance, data integration difficulties, and privacy concerns remain. Proposed solutions include workforce training, IT infrastructure upgrades, and robust data governance policies to ensure fair and effective adoption. The paper underscores the potential of business analytics to revolutionize healthcare, especially when combined with disruptive technologies like Artificial Intelligence, and calls for further research into its global implications and applications in addressing emerging healthcare challenges.
