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Radha Chadha, Paul Husband

The Cult of the Luxury Brand - Inside Asia's Love Affair with Luxury

English · Hardback

Description

Explores how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes.

Product details

Authors	Radha Chadha, Paul Husband
Publisher	Brealey, Nicholas

Languages	English
Product format	Hardback
Released	09.11.2006

EAN	9781904838050
ISBN	978-1-904838-05-0
No. of pages	320
Subjects	Social sciences, law, business > Business Marketing, Marke, Markenschutz, China; Wirtschaft, Recht, Luxus

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