Fr. 88.80

Alexander Chernev

Strategic Brand Management, 4th Edition

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Strategic Brand Management offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value.

Product details

Authors	Alexander Chernev
Publisher	Cerebellum Press

Languages	English
Product format	Paperback / Softback
Released	15.01.2025

EAN	9781936572861
ISBN	978-1-936572-86-1
No. of pages	220
Dimensions	191 mm x 235 mm x 13 mm
Weight	420 g
Subject	Social sciences, law, business > Business > Advertising, marketing

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