Fr. 59.50

Soft Design - Aesthetic Experience At Intersection of Materials, Technology &

English · Paperback / Softback

Will be released 30.07.2025

Description

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Soft Design explores an emerging design language of emotional aesthetics that merges emotive and sensory design with ancient and new technology to create multidimensional and multisensorial experiences.This will be interesting reading for a range of design practitioners, those working in neuroaesthetics, health and science and design.


List of contents










Introduction, Soft Aesthetic Experience Diagram, THE CONTEXT OF SOFT, SOFT in Society and Culture, SOFT in Science and Tech, SOFT in Design and Aesthetics, SECTION 1: SOFT PHYSICAL REALM, SECTION 2: SOFT HYBRID REALM, SECTION 3: SOFT DIGITAL REALM, Conclusion


About the author










Liliana Becerra is an art and design curator, best-selling author and design visionary, working on soft aesthetic experiences. Through her consulting practice, she advises clients on detecting and articulating intangible and ever-changing notions of meaning, value and semantics, into aesthetic elements that can be touched, felt, seen and perceived as an overall experience. Her clients include industries such as, health and wellbeing, food and beverage, aircraft, space and automotive interiors, consumer electronics, home and office furnishings. Liliana has over 20 years working as a professor and visiting lecturer in international colleges and universities including: Royal College of Art, Art Center College of Design, Tama Art University, NABA Milano, Domus Academy, College for Creative Studies, Arizona State University, Lapland University, National University of Colombia and Universidad de Chile.


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