Fr. 102.40

Elsea Lewis, Sienna Phillips

Pharma Marketing Management

English · Hardback

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Description

Pharma Marketing Management provides a comprehensive overview of the principles, strategies, and best practices in pharmaceutical marketing management. Through collaboration with experts, this book covers topics such as market analysis, product positioning, branding, promotion, pricing, distribution, regulatory compliance, digital marketing, and market access strategies. With theoretical insights and practical strategies, readers gain a thorough understanding of pharma marketing management. Bridging theory and application, this book empowers professionals to navigate the complexities of marketing pharmaceutical products with integrity, innovation, and strategic insight.

Product details

Authors	Elsea Lewis, Sienna Phillips
Publisher	Knowledge Bakers

Languages	English
Product format	Hardback
Released	01.01.2025

EAN	9788197595738
ISBN	978-81-975957-3-8
No. of pages	254
Dimensions	161 mm x 240 mm x 18 mm
Weight	549 g
Subject	Natural sciences, medicine, IT, technology > Medicine > Pharmacy

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