Take Your Company Global - The New Rules of International Expansion (16pt Large Print Format)

If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly K...

About the author

Nataly Kelly is VP of Localization at HubSpot, one of the world's largest and most successful customer relationship management (CRM) firms. She was previously VP of International Organizations. She contributes regularly to Harvard Business Review and is author of Found in Translation. She has worked as an international strategy consultant for Fortune 500 companies and small businesses, and as a Spanish-English translator. She has lived in Quito, Ecuador and in Donegal, Ireland.

Product details

• Authors: Nataly Kelly
• Publisher: Readhowyouwant
• Languages: English
• Product format: Paperback / Softback
• Released: 11.03.2024
• EAN: 9781038766847
• ISBN: 978-1-0387-6684-7
• No. of pages: 352
• Dimensions: 156 mm x 234 mm x 21 mm
• Weight: 600 g
• Subject: Social sciences, law, business > Business > Miscellaneous