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Informationen zum Autor Robin Lowe, Sue Marriott Klappentext Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. Zusammenfassung Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. After completing the book, readers will understand how to acquire the entrepreneur’s skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation. Inhaltsverzeichnis Part 1 Concepts; Chapter 1 What is enterprise and where do we find it?; Chapter 2 What entrepreneurs are like, and what they do; Chapter 3 Innovation and its management; Chapter 4 Learning, decisionmaking-and leadership; Chapter 4a Integrated personal development activity; Part 2 Contexts; Chapter 5 The personal enterprise environment; Chapter 6 The enterprise environment and the entrepreneurial response; Chapter 7 The social, public and not-for-profit context; Chapter 8 Multicultural entrepreneurship; Chapter 8a Integrated personal development activity; Part 3 Commercialization; Chapter 9 Opportunity identification and solution development; Chapter 10 Enterprise planning and risk management; Chapter 11 Getting started: creating the organization, obtaining resources and reaching break-even; Chapter 12 Enterprise strategies and fast growth; Chapter 12a Integrated personal development activity;
List of contents
Part 1 Concepts; Chapter 1 What is enterprise and where do we find it?; Chapter 2 What entrepreneurs are like, and what they do; Chapter 3 Innovation and its management; Chapter 4 Learning, decisionmaking-and leadership; Chapter 4a Integrated personal development activity; Part 2 Contexts; Chapter 5 The personal enterprise environment; Chapter 6 The enterprise environment and the entrepreneurial response; Chapter 7 The social, public and not-for-profit context; Chapter 8 Multicultural entrepreneurship; Chapter 8a Integrated personal development activity; Part 3 Commercialization; Chapter 9 Opportunity identification and solution development; Chapter 10 Enterprise planning and risk management; Chapter 11 Getting started: creating the organization, obtaining resources and reaching break-even; Chapter 12 Enterprise strategies and fast growth; Chapter 12a Integrated personal development activity;
