Designing for Growth

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Product details

• Authors: Jeanne Liedtka, Liedtka Jeanne, Tim Ogilvie, Ogilvie Tim
• Publisher: Columbia University Press
• Languages: English
• Product format: Hardback
• Released: 28.06.2011
• EAN: 9780231158381
• ISBN: 978-0-231-15838-1
• No. of pages: 248
• Dimensions: 221 mm x 225 mm x 22 mm
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, DESIGN / Product, BUSINESS & ECONOMICS / Management, Business & management, Business innovation, Business communication and presentation, Design, Industrial and commercial arts, illustration