Sold out

Winning at New Products - Creating Value Through Innovation

English · Paperback / Softback

Description

Read more

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.

Product details

Authors Robert G. Cooper
Publisher Basic Books Inc.
 
Languages English
Product format Paperback / Softback
Released 19.08.2011
 
EAN 9780465025787
ISBN 978-0-465-02578-7
No. of pages 448
Dimensions 156 mm x 234 mm x 27 mm
Subject Social sciences, law, business > Business

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.