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Robert G. Cooper

Winning at New Products - Creating Value Through Innovation

English · Paperback / Softback

Description

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.

Product details

Authors	Robert G. Cooper
Publisher	Basic Books Inc.

Languages	English
Product format	Paperback / Softback
Released	19.08.2011

EAN	9780465025787
ISBN	978-0-465-02578-7
No. of pages	448
Dimensions	156 mm x 234 mm x 27 mm
Subject	Social sciences, law, business > Business

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