B2B Exchanges

Business-to-business e-commerce is projected to exceed $7 trillion by 2004, of which about 37 percent will pass through B2B exchanges. This readable, straightforward book by two top experts is on-line finance is the first to show you how to successfully set up and run an exchange. Bidding for goods and services on-line is revolutionizing the way businesses deal with one another. Arthur Sculley and W. William Woods lay out the key features for success in a B2B exchange, illustrating their points with practical examples drawn from existing B2B sites. They also address the key issues in building a profitable B2B exchange.>

Product details

• Authors: A. Sculley, Arthur B. Sculley, W. William A. Woods
• Publisher: Harper Collins Usa
• Languages: English
• Product format: Paperback / Softback
• Released: 10.04.2001
• EAN: 9780066621081
• ISBN: 978-0-06-662108-1
• No. of pages: 304
• Dimensions: 135 mm x 202 mm x 18 mm
• Subjects: Social sciences, law, business > Business; BUSINESS & ECONOMICS: General