Perry's Department Store: A Product Development Simulation

Perry''s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry''s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.Instructors, contact your Sales Representative for access to Instructor''s Materials.>

About the author

Karen M. Guthrie and Rosalie Jackson Regni teach at Virginia Commonwealth UniversityKaren M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

Summary

Aims to simulate the product development experience of a buyer or product developer while explaining to students the principles, concepts, knowledge, and skills needed for success in a real world setting. This work includes also seeks to increase students' understanding of the product development process in a comprehensive way.

Product details

• Authors: Karen M Guthrie, Karen M. Guthrie, Karen M. Regni Guthrie, Guthrie Karen M., Rosalie Jackson Regni, Rose J Regni, Rose J. Regni
• Publisher: Fairchild publications
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2006
• EAN: 9781563673771
• ISBN: 978-1-56367-377-1
• No. of pages: 128
• Dimensions: 216 mm x 279 mm x 7 mm
• Subjects: Humanities, art, music > Art > Interior design, design; Social sciences, law, business > Business > Individual industrial sectors, branches; Einzel- und Großhandel, DESIGN / Fashion & Accessories, DESIGN / Textile & Costume, BUSINESS & ECONOMICS / Distribution, Fashion design & theory, Retail sector, Fashion and textile design, Retail and wholesale industries