Customer-Driven Marketing Handbook - Building Marketing Plans That Capture and Convert

About the author

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant. As the CEO and head teacher of Alt Marketing School, she supports individuals to make a positive impact through their marketing efforts. Based in Cambridge, UK she has featured in The Next Web, Business Insider and Forbes amongst others and has been nominated as one of the 50 digital women as well as one of the Top 100 Marketers in 2023 by Growth Daily and in the Top 100 Marketing Influencers Index of 2023.

Product details

• Authors: Fab Giovanetti, Fab Giovanetti
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.12.2025
• EAN: 9781398622425
• ISBN: 978-1-398-62242-5
• No. of pages: 248
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Customer Relations, E-commerce: business aspects, Sales & marketing, Customer services, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Online marketing / Social media marketing