Marketing Strategy - Implementing and Measuring a Successful Marketing Strategy

About the author

Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.

Product details

• Authors: Jenna Tiffany
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.11.2025
• EAN: 9781398621749
• ISBN: 978-1-398-62174-9
• No. of pages: 352
• Subjects: Social sciences, law, business > Business > Management; Artificial Intelligence, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Marketing / Direct, business strategy, Research & development management, Sales & marketing, Sales and marketing, COMPUTERS / Artificial Intelligence / General, Research and development management