Strategic Branding in Tourism - Build and Elevate Your Travel Brand Identity

About the author

Jamie-Lee Abtar specializes in travel marketing, brand communications, and partnerships. Named among TTG's 30 under 30 Future Leaders and Travel Pulse's Most Influential Women in Travel, she brings diverse experience from tourism boards, tour operators, and marketing agencies. Based in London, UK, Jamie-Lee Abtar is founder of creative agency 2219 Media and head of marketing at Not in the Guidebooks, which focuses on strategic brand elevation.

Product details

• Authors: Jamie-Lee Abtar, Jamie-Lee Abtar
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.12.2025
• EAN: 9781398623729
• ISBN: 978-1-398-62372-9
• No. of pages: 328
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Customer Relations, Sales & marketing, Hospitality and service industries, COMPUTERS / Artificial Intelligence / General, Service industries, Hospitality, sports, leisure and tourism industries, Brands and branding