Creativity in Pr and Communications - Concepts and Practices for Innovation

About the author

Jon Cope is the Assistant Head of the School of Media and Communications, and was the Course Leader of the MA in Public Relations at Westminster University, UK. He is also a PR practitioner with more than 25 years' experience in the healthcare and consumer sectors. Most recently, Jon's freelance practice has focused on content creation for global healthcare and consumer/lifestyle brands. He holds an MA in Critical Global Politics from Exeter University and is the author of two books on fashion promotion and public relations.Stuart Mayell is a Visiting Lecturer at the University of Westminster, where he teaches modules on strategic planning, content development and brand communication. Stuart is also a communications professional with over 30 years of experience and has been recognised with multiple awards, including a Cannes Lion. As a Creative Director, Stuart leads multi-disciplinary work across design, video, copywriting, art direction, digital strategy and development. He serves on the judging panel assessing creativity for the Communiqué Awards, a healthcare industry awards programme. He is also Editor of the online journal, Innovation Uncovered.

Product details

• Authors: Jon Cope, Jon Mayell Cope, Cope Jon, Stuart Mayell
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Release: 03.11.2025
• EAN: 9781398620865
• ISBN: 978-1-398-62086-5
• No. of pages: 304
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, Market research, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Business Writing, Business communication & presentation, Office & workplace, Writing & editing guides, Office and workplace, Writing and editing guides, Business communication and presentation