Religion As Brand - An Analogy to Reconceptualize Religion

Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

List of contents

Introduction
Section I: Religion as Brand: In Search for an Analogy
Chapter 1: Analogy-based Reasoning and Its Methodology
Chapter 2: Religion as Brand, The Analogical Model
Chapter 3: Positioning Analogical Model in its Theoretical Context
Section II: Analogy in the Real World
Chapter 4: ISIS and Al-Qaeda as Sub-brands of Islam
Chapter 5: The Role of Two Religions as Two Brands in Israel-Palestine Conflict
Chapter 6: Ashura Mourning Ceremonies as the Campaign of Shi'i Sub-brand of Islam
Chapter 7: Narrativity of Evangelicalism as a Sub-brand of Christianity
Conclusion

About the author

Razieh Mahdieh

Product details

• Authors: Razieh Mahdieh
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 17.12.2024
• EAN: 9781666941548
• ISBN: 978-1-66694-154-8
• No. of pages: 252
• Subjects: Humanities, art, music > Religion/theology > General, dictionaries; Non-fiction book > Philosophy, religion > Religion: general, reference works; PHILOSOPHY / Religious, SOCIAL SCIENCE / Sociology of Religion, comparative religion, RELIGION / Comparative Religion, Philosophy of religion, Social groups: religious groups & communities, Religious groups: social & cultural aspects