Fr. 182.00

Statistics with R for Marketing: Volume 3 Hierarchical Clustering and Cox Regression

English · Hardback

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Description

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Delve into advanced analytics to reveal hidden insights in marketing data through techniques like hierarchical clustering and Cox regression. Uncover strategies for customer lifetime value analysis and market segmentation using R, with step-by-step guidance and practical examples crafted for data-driven marketers and researchers.

About the author










Mohsen Nady is a pharmacist with a M.D. in Microbiology and a Diploma in Industrial Pharmacy. Besides, Mohsen has more than 10 years of experience in Statistics and Data Analytics. Mohsen has applied his skills to different projects related to Genomics, Microbiology, Biostatistics, Six Sigma, Data Analytics, Data Visualization, Building Apps, Geography, Market Analysis, Business Analysis, Machine Learning, etc. Mohsen also published his thesis in a high-impact journal that attracted many citations, where all the statistical analyses were performed by him in addition to the methodological part. Furthermore, Mohsen has earned different certificates, from top universities (Harvard, Johns Hopkins, Denmark, etc) in Statistics, Data Analytics, Data Visualization, and Machine Learning that highlight his outstanding diverse skills.

Product details

Authors Mohsen Nady
Publisher Society Publishing
 
Languages English
Product format Hardback
Released 10.01.2025
 
EAN 9781779564641
ISBN 978-1-77956-464-1
No. of pages 268
Subject Social sciences, law, business > Business > Advertising, marketing

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