Fr. 71.00

Text Analytics for Business Decisions - A Case Study Approach

English · Paperback / Softback

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Description

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List of contents

1: Framing Analytical Questions
2: Analytical Tool Sets
3: Text Data Sources and Formats
4: Preparing the Data File
5: Word Frequency Analysis
6: Keyword Analysis
7: Sentiment Analysis
8: Visualizing Text Data
9: Coding Text Data
10: Named Entity Recognition
11: Topic Recognition in Documents
12: Text Similarity Scoring
13: Analysis of Large Datasets by Sampling
14: Installing R and RStudio
15: Installing the Entity Extraction Tool
16: Installing the Topic Modeling Tool
17: Installing the Voyant Text Analysis Tool
Index

About the author










Andres Fortino, PhD holds an appointment as a Clinical Associate Professor of Management and Systems at the NYU School of Professional Studies, where he teaches business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has published ten books and over 40 academic papers and has made over 100 technical presentations. He received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures. He is a Senior Member of the IEEE, and a member of the Academy of Management, INFORMS and the Decision Science Institute.

Product details

Authors Andres Fortino
Publisher De Gruyter
 
Languages English
Product format Paperback / Softback
Released 11.06.2021
 
EAN 9781683926665
ISBN 978-1-68392-666-5
No. of pages 318
Dimensions 178 mm x 18 mm x 229 mm
Weight 565 g
Subject Social sciences, law, business > Business > Business administration

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