Read more
Events of all shapes and sizes play an important part in all of our lives. They are fun, frivolous, and often allow us to escape from our everyday lives.
Events and Economic Development, therefore, explores the economic impact and developmental implications of designing, planning, and delivering events.
List of contents
Introduction;
Section I Event-led destination development 1 (Re)branding a nation through a sport mega-event; 2 How 'Dark Mofo' transformed Hobart; 3 Nation-building and the African Cup of Nations: A case study of Cameroon; 4 Symbolic and significant: Qatar delivers a huge 2022 FIFA World Cup to propel a future legacy of sporting events in the Middle East;
Section II Commercialising events 5 Buying and selling Day of the Dead: A history of the holiday's commercialization; 6 From rebellion to revenue: Dance music reckonings; 7 Events and unhealthy sponsorship: An analysis of Euro 2024;
Section III Event-led urban transformation 8 No more hunger games: From Olympic legacy to livability Olympics; 9 Gastrodevelopment and gentrification: How food promotes urban development and displacement; 10 Liveable Cities and the infra-ordinary versus the extraordinary: Commonwealth Games 2022 and Birmingham's urban transformation; 11 How do festivals catalyse growth in Banyuwangi, Indonesia?; 12 Australia and the Olympic Games: An outline of participation and Games hosting;
Section IV Event bidding and business models 13 Leaner, cost-effective, practical: How the 2032 Brisbane Games could revolutionise the Olympics; 14 Crisis or transition: Understanding the wave of Australian music festival cancellations; 15 Media events 2.0: How social media developments impact event narratives; 16 Australian music festivals: Is the current crisis a perfect storm or passing shower?; 17 Esports and the Olympic Games: Hopeless marriage or obvious pairing?; 18 Are major sports events worth hosting? A closer look; 19 The Rugby World Cup: A major event in an odd-shaped world;
Section V Event-related Identity Formation 20 Global migrant festivals: London Notting Hill Carnival versus the West-Indian American Parade Day; 21 Commonwealth Games: Civic sponsorship of festive football in medieval and early modern Britain; 22 The Super Bowl: The risk of inauthentic brand storytelling; 23 Socially responsible live music: Do fans/consumers care?; 24 Conclusions and recommendations
About the author
Mike Duignan is a Professeur at the Sorbonne, University of Paris 1, France, and the Director of Research, Intelligence, and Education at Trivandi, UK. Since 2021, Mike has been the Editor-in-Chief of the leading peer-reviewed journal for the study and analysis of events:
Event Management Journal. Formerly, he was a tenured Associate Professor at the University of Central Florida, USA; the Director of the UK Olympic Studies Centre; and a Reader and Head of Department at the University of Surrey, UK.
