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Entrepreneurship: A Contemporary Perspective shines a light on what entrepreneurship will be like in the next few - likely transformative - decades. Suitable for students at advanced undergraduate and postgraduate level, this textbook will find a home wherever modern entrepreneurship is taught and studied.
List of contents
1. Brief Overview and Nature of Entrepreneurship 2. Types and Kinds of Entrepreneurship 3. Categories, Design Thinking, and Managing Resources 4. Entrepreneurship and Gender 5. Financial Challenges for Entrepreneurs in Volatile and Stable Economies 6. Strategic Segmentation and Environmental Adaptation in Business Planning for Entrepreneurial Success 7. Essential Considerations: Controllable and Uncontrollable Factors 8. Operations Management and Entrepreneurship 9. Marketing Strategies, Tools, and Entrepreneurship 10. Risk Management and the Future of Evolving Entrepreneurship 11. From Margins to Markets: Exploring Barriers and Pathways for Transgender Entrepreneurs 12.Entrepreneurial Stress and Structural Support 13.The Impact of Artificial Intelligence on Modern Entrepreneurship 14.Entrepreneurial Leadership and Decision-making 15.Factors Contributing to Failures in Intrapreneurship 16.Modern Era Challenges and Business Models for Entrepreneurs
About the author
Adnan ul Haque, Doctor of Business Administration (DBA), PMI-PMP, PMI-ACP, MBA, MPA is a fulltime faculty and course developer at Yorkville University, Canada.
